About Incepium
Built to be accountable for pipeline.
Incepium is a B2B growth partner that sells measurable sales pipeline, not hours. Through a base retainer plus per-SQL model, we deliver qualified opportunities for SaaS and fintech companies across the UK and US — accountable for outcomes, proposal-only, premium by design.
Why outcomes, not hours
The agency model rewards the wrong thing.
Most growth agencies are paid for the work they do — the hours logged, the deliverables shipped, the campaigns launched. That model quietly rewards activity, whether or not it ever becomes pipeline. The incentives point away from the only outcome a founder actually cares about.
Incepium was built to point them the other way. We take a base retainer to fund the engine, then earn a bonus for every sales-qualified opportunity we deliver above an agreed floor. When you win more pipeline, so do we. When we don't deliver, we don't earn the bonus — and an SLA-gated guarantee makes that accountability explicit rather than implied.
It's a more demanding way to run a growth business. It's also the only one we think is honest.
What we hold to
Four principles, non-negotiable.
Metrics are the hero
We lead with the number, not the narrative. Pipeline delivered, cost per SQL, coverage — the scorecard is the story, every month.
Proposal-only, by design
No public rate card, because the right structure depends on your ACV, cycle, and volume. The retainer and per-SQL bonus are built around your numbers.
You own the pipeline
Every lead lands in your CRM with full context. The data is yours throughout and after — we generate and qualify, your team closes.
Real numbers only
We never publish fabricated metrics, testimonials, or logos. If a result isn't real or properly anonymised, it doesn't go on the site.
Operating style
Senior attention, lean delivery.
Incepium works as a compact growth partner rather than a layered agency. Strategy, qualification rules, reporting, and client communication stay close to the people accountable for the pipeline number.
Ready when you are